Just because you’ve never used something correctly Farhad, doesn’t mean it’s broken. “Fresh oranges are cultish compared to frozen orange juice because I have to eat the bitter outside to get to the sweet inside.” No, you don’t. You are doing it wrong.
Kudos to you, Mr. Blogger. You've hit the nail on the head. I could not agree more. Mr. Manjoo has no idea what bookstores are, what they mean, and how they work. Please, dear readers, go read the whole essay and share it widely.