Bed Bugs Don't Have To Be Scary, Do They?
Yes, in fact, they do have to be scary! They are gross and they suck your blood. I think it's perfectly reasonable to instill a healthy sense of fear in your kids when it comes to vampiric bugs.
Or, you could take the toymaker's approach:
Bed bugs can be a difficult topic to explain to children during an infestation, which is why our giant bed bugs can help. Instead of showing children disgusting pictures of an actual bed bug, why not show them a more pleasant picture that is less likely to scare them.
Look, you dirty people out there with bed bugs, these things aren't pleasant. They are a judgment on your filthy, nasty lifestyle. Stop trying to indoctrinate our children into your sick way of life! Remember what the Bible says, "God hates bugs!"